Production-friendly innovations for wetsuits and watersports garments that add real-world utility without compromising movement, comfort, or aesthetics. Designed to integrate into existing product lines with low visual disruption and clear consumer value.

Brad Hughes (Vancouver, Canada) is a lifelong watersports enthusiast who’s innovating for the category based on real-world needs and time on the water. His approach is simple: identify everyday friction points that get in the way of a great session, prototype solutions directly into existing gear, and validate them through real-world use. The result is practical innovation that integrates cleanly – without disrupting movement or comfort – improving convenience, expanding the usability of tech, and helping people stay focused on the experience: more confidence, more enjoyment, and more time on the water.